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BrandKenzo
ProjectLunar New Year 2025 Ad Campaign
Model wearing a dark long-sleeved button-down shirt and trousers against a vibrant red backdrop for Kenzo.

Kenzo Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Nigo
NigoKenzo Creative Director
Paul Garnier
Paul GarnierArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
Marco Lessi
Marco LessiPhotographer
Hedi Ben Tekaya
Hedi Ben TekayaModel
Hiro Furukawa
Hiro FurukawaHair
Tiziana Raimondo
Tiziana RaimondoMakeup

Tags

man in dark shirtman in dark trousersmale model posingdark button down shirtblack trousersman standing

Description

This portrait for the Kenzo Lunar New Year 2025 campaign features a male model standing full-length against a vibrant red background. He wears a dark long-sleeved button-down shirt with white buttons paired with dark trousers and black shoes. The lighting creates a subtle spotlight effect on the figure, casting soft shadows against the textured red wall. The composition is clean and structured, highlighting the garment's silhouette and rich color contrast. Photography by Marco Lessi with art direction by Paul Garnier.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)

Background

Coloured Seamless

Context

Advertising Campaign