Lunar New Year 2025 Ad Campaign 2025

Description

This portrait from the Kenzo Lunar New Year 2025 ad campaign features a model seated with arms crossed, wearing a vibrant red cardigan with gold trim accents layered over a white t-shirt and classic blue denim jeans. A prominent gold flower-shaped brooch adorns the lapel of the cardigan. The direct lighting casts a sharp, defined shadow against the red wall and dark seating behind the subject, creating a high-contrast editorial look. Photography by Marco Lessi with art direction by Paul Garnier.

Style

Editorial, Vertical, Saturated, Warm

Techniques

Flash

Industries

Designer Fashion

Color

Context

Advertising Campaign