Kenzo Lunar New Year 2025 Ad Campaign 2025

Description

This portrait from the Kenzo Lunar New Year 2025 ad campaign features model Hedi Ben Tekaya photographed by Marco Lessi with art direction by Paul Garnier. The subject wears a dark black sweatshirt paired with matching trousers and a thick red patterned scarf featuring a black grid design. A small gold floral emblem accents the chest of the sweater. The lighting creates a strong shadow against a vibrant red seamless backdrop, highlighting the textures of the knitwear and apparel.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign