Kenzo Lunar New Year 2025 Ad Campaign 2025

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This portrait from the Kenzo Lunar New Year 2025 ad campaign features model Hedi Ben Tekaya photographed by Marco Lessi with art direction by Paul Garnier. The subject wears a dark black sweatshirt paired with matching trousers and a thick red patterned scarf featuring a black grid design. A small gold floral emblem accents the chest of the sweater. The lighting creates a strong shadow against a vibrant red seamless backdrop, highlighting the textures of the knitwear and apparel.