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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
An illuminated train crosses a large urban metal bridge at twilight with glowing streetlights below.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

illuminated train crossing bridgeilluminated traintrain crossing bridgemetal bridge at nightmetal bridgebridge at night

Description

This nocturnal urban scene captures a commuter train crossing a large metal bridge during twilight for the Jil Sander Wanderlust ad campaign. Art directed by Christopher Simmonds and video directed by Sean Vegezzi, the composition focuses on the dramatic interplay of electric streetlights reflecting against the structural steel framework. The cool blue evening sky contrasts sharply with the warm amber glow from the train windows and lights illuminating the lower pedestrian walkway. The resulting atmosphere is quiet and cinematic, emphasizing industrial architecture at dusk.

Style

Horizontal, Cinematic, Moody, Cool

Industries

Luxury Fashion Houses

Background

Bridge

Context

Advertising Campaign