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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Two people reflected in mirror shards on dirt ground showing overhead trees

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

mirror reflectionmirrorreflectiontwo people looking uptwo peoplepeople looking up

Description

This image from the Jil Sander Wanderlust ad campaign features an overhead perspective looking down into mirror shards laid flat on a dirt ground. The mirrored surfaces reflect two individuals looking up, framed by the overhanging canopy of lush green trees. Soft, natural lighting and earthy textures define the composition, creating an ethereal and contemplative mood. The art direction and visual storytelling highlight the brand's unique aesthetic vision through poetic staging.

Style

Horizontal, Cinematic, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Pure White (30%)
Navy (20%)

Background

Forest

Context

Advertising Campaign