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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
A young man lying on green grass looking upward with hands raised in the foreground, for Jil Sander.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

man lying on grassman on grasslying on grassman looking upyoung man

Description

This image from the Jil Sander Wanderlust ad campaign, directed by Sean Vegezzi with art direction by Christopher Simmonds, presents a low-angle overhead shot of a young man lying directly on green grass. His head is centered in the frame while his hands are raised close to the camera lens, creating a striking perspective. He has a thoughtful expression with light hair and wears a dark top, with natural daylight illuminating the scene. The composition emphasizes organic textures and intimate scale.

Style

Lifestyle, Horizontal, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Navy (50%)

Background

Garden

Context

Advertising Campaign