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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Two people by a riverbank in a lush forest, one standing and one seated near large overhanging tree branches.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

people by riverperson standing by waterperson seated on shoretwo figures outdoorsriverbank scene

Description

This image from the Jil Sander Bochum Welt Wanderlust ad campaign, directed by Sean Vegezzi, captures a tranquil outdoor scene along a dark riverbank. A person in a light dress moves near the water's edge while another figure sits quietly on the sandy shore beneath the sprawling canopy of mature deciduous trees. The natural lighting filters softly through the dense foliage, highlighting the textures of the woodland setting. The composition emphasizes a quiet narrative tone, framed horizontally against a serene natural backdrop.

Style

Documentary, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

River

Context

Advertising Campaign