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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Woman in a light shirt standing amidst tall grass in a sunlit forest clearing for Jil Sander Wanderlust ad campaign.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

woman standing in grasswoman standingstanding in grasswomangrasslight shirtshirt

Description

This image from the Jil Sander x Bochum Welt Wanderlust ad campaign features a model standing amidst tall, sunlit grass in a lush forest clearing. Natural light filters through the dense tree canopy, creating a gentle lens flare and illuminating the scene with a warm, atmospheric glow. The subject wears a light-coloured shirt with soft styling, captured in a candid, observational style. The composition highlights the serene interaction between fashion and natural wilderness, realized through the creative direction of Simone Bellotti and video direction by Sean Vegezzi.

Style

Documentary, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Off-White (40%)

Background

Forest

Context

Advertising Campaign