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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Man riding a bicycle on a wide paved dock near industrial cranes and a large building with stairs under a clear sky.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

man riding bicycleman on bikeperson cyclingcyclistman cyclingbicycle

Description

This image from the Jil Sander Wanderlust ad campaign features a person riding a bicycle along a wide concrete waterfront dock. In the background, large industrial structures, cranes, and marine equipment line the harbor under a bright sky. The wide composition emphasizes the expansive scale of the industrial port setting. Natural daylight illuminates the scene, casting subtle shadows across the ground.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Cobalt (50%)

Background

Docks

Context

Advertising Campaign