Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

About

This cinematic campaign image for Jil Sander captures two individuals seated in profile inside a train, facing one another in conversation. The lighting is low-key and moody, casting deep shadows across the subjects while cool blue tones dominate the interior and the passing urban backdrop outside the window. The composition emphasizes atmospheric storytelling within a narrative film style. Art direction by Christopher Simmonds and video direction by Sean Vegezzi.