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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Two people in profile facing each other inside a train car with a blue-toned city backdrop visible through the window.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

two people facing each othertwo people in trainman and woman talkingman in profilewoman in profiletwo people

Description

This cinematic campaign image for Jil Sander captures two individuals seated in profile inside a train, facing one another in conversation. The lighting is low-key and moody, casting deep shadows across the subjects while cool blue tones dominate the interior and the passing urban backdrop outside the window. The composition emphasizes atmospheric storytelling within a narrative film style. Art direction by Christopher Simmonds and video direction by Sean Vegezzi.

Style

Horizontal, Cinematic, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Sky Blue (50%)

Background

Transport Hub

Context

Advertising Campaign