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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Macro shot of fingers holding a dark red flower against a clear sky background

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

fingers holding flowerfingersholding flowerdark red flowerred flowerflower

Description

This macro advertising campaign image for Jil Sander features a close-up view of fingers gently touching a dark red flower. The composition uses a shallow depth of field, highlighting the fine textures of the petals and the skin against a soft, light blue sky. Directed by Sean Vegezzi with art direction by Christopher Simmonds, the shot captures a quiet and intimate moment set outdoors under natural daylight.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Macro, Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Nude / Sand (50%)

Background

Clear Sky

Context

Advertising Campaign