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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
Dusk view across a dark river toward industrial docks with towering port cranes and distant city lights under an overcast sky.

Jil Sander x Bochum Welt: Wanderlust Ad Campaign 2025

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

industrial river dockriver dockindustrial dockport cranescranesport

Description

This image for the Jil Sander Wanderlust ad campaign features a wide horizontal view across a dark body of water toward industrial docks at dusk. Tall port cranes and distant buildings line the horizon under a muted, overcast evening sky. Soft light reflects off the calm surface of the river. The project was created with contributions from Simone Bellotti, Christopher Simmonds, and Sean Vegezzi.

Style

Horizontal, Cinematic, Cool, Grainy

Industries

Luxury Fashion Houses

Background

River

Context

Advertising Campaign