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Bold white typography reading NEW HOT FLAVOURS overlaid on a promotional image of an itsu noodle dish

itsu Brand Identity 2018

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Description

Graphic design project for itsu featuring bold white angled typography that reads new hot flavours across a promotional display. A colourful noodle and salad bowl sits beneath a purple branding backdrop marked with the itsu butterfly logo. The composition combines commercial food photography with strong typographic branding elements created by OMSE.