itsu Brand Identity 2018

Description

A commercial food photography image created for itsu showcases a dark bowl filled with a noodle salad containing sliced chicken breast, greens, and scattered peanuts. A hand with bright yellow manicured fingernails holds a metallic nutcracker positioned above the bowl. The setting features a solid, smooth purple surface that casts soft shadows. The lighting is clean and directional, highlighting the textures of the food and the glossy finish of the nail polish.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Fast Food

Color

Background

Solid Colour

Context

Advertising Campaign