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·McDonalds McSpicy chicken burger advertisement by Jon Bader

Close up of a crispy chicken burger with lettuce and mayonnaise on a sesame bun beneath bold promotional text.

Jon Bader, Photographer, Sydney

Associated creatives

Description

This vertical commercial photograph features a close-up shot of a McDonald's McSpicy chicken burger resting on a light-coloured surface. The burger consists of a toasted sesame seed bun, a layer of crisp green lettuce, white mayonnaise, and a golden-brown battered chicken patty. Above the burger, bold red typography reads 'THE NEW MCSPIICY' beneath the iconic McDonald's golden arches logo and the smaller tagline 'BRINGS TEARS TO YOUR EYES'. A faint white tiled background sits behind the product copy, while fine print at the bottom reads 'Available after 10:30am. Serving suggestion.' The lighting is bright and even, highlighting the textures of the food and packaging.

Style

Vertical, Commercial, Clean, Polished

Industries

Fast Food

Color

Camel (50%)

Forest Green (30%)

Pure White (20%)

Background

White Seamless

Context

Advertising Campaign, Out of Home (OOH)