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  • ·McDonalds McSpicy chicken burger advertisement by Jon Bader
Close up of a crispy chicken burger with lettuce and mayonnaise on a sesame bun beneath bold promotional text.

Jon Bader, Photographer, Sydney

Associated creatives

Jon Bader
Jon BaderPhotographer

Tags

chicken burgercrispy chicken burgerchicken sandwichsesame bun burgerburger with lettucefried chicken burgermcdonalds mcspicymcspicy burger

Description

This vertical commercial photograph features a close-up shot of a McDonald's McSpicy chicken burger resting on a light-coloured surface. The burger consists of a toasted sesame seed bun, a layer of crisp green lettuce, white mayonnaise, and a golden-brown battered chicken patty. Above the burger, bold red typography reads 'THE NEW MCSPIICY' beneath the iconic McDonald's golden arches logo and the smaller tagline 'BRINGS TEARS TO YOUR EYES'. A faint white tiled background sits behind the product copy, while fine print at the bottom reads 'Available after 10:30am. Serving suggestion.' The lighting is bright and even, highlighting the textures of the food and packaging.