itsu Brand Identity 2018

Description

This top-down commercial image for itsu features a bowl of pot soup filled with sliced chicken, rice, broth, and green peas, set against a solid red background. A hand with mint green manicured fingernails holds a golden spoon near the bowl, casting a distinct shadow to the left. Large white sans-serif typography spells out POT'SOUP across the center, accompanied by smaller text reading SOUP BY ITSU and Japanese characters. The composition is clean, centered, and brightly lit, highlighting the textures of the food and the minimalist graphic style designed by OMSE.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Fast Food

Color

Background

Solid Colour

Context

Advertising Campaign