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Brand
itsu
ProjectBrand Identity
Billbord display featuring itsu brand identity with colorful food photography panels, bold typography, and a date display

itsu Brand Identity 2018

Associated creatives

OMSE
OMSEGraphic Design

Tags

itsu billboarditsu brand identitybrand identity campaignfood photographybillboard display

Description

An outdoor billboard display showcases the brand identity for itsu, featuring a multi-panel layout with striking food photography and bold graphic design elements. Designed by OMSE, the campaign incorporates rich red, green, and dark color blocking alongside bowls of prepared dishes, hands interacting with food items, and crisp typographic statements including "EAT BEAUTIFUL". The composition is structured as a series of distinct visual vignettes against a clean architectural and blue sky background. The crisp studio lighting highlights the textures and colors of the dishes across each panel.