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Branditsu
ProjectBrand Identity
Hand using red chopsticks lifting a piece of fish from a ramen bowl next to a fish tail against a solid blue background

itsu Brand Identity 2018

Associated creatives

OMSE
OMSEGraphic Design

Tags

ramen bowlramenbowlred chopstickschopsticksfish piecefish

Description

A hand holding red chopsticks lifts a single piece of fish above a bowl of ramen filled with broth, rice, greens, and slices of meat. A fish tail rests on the blue surface beside the green ceramic bowl. The lighting creates sharp, defined shadows, emphasizing the textures of the food and the matte surface of the background. This clean commercial imagery was created by OMSE as part of the brand identity project for itsu.

Style

Horizontal, Commercial, Clean

Techniques

Hard Light

Industries

Fast Food

Color

Forest Green (50%)
Burnt Orange (50%)

Background

Coloured Seamless

Context

Advertising Campaign