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Branditsu
ProjectBrand Identity
Overhead shot of a bowl of soup with chicken and vegetables, with a hand holding red chopsticks over it against a purple background

itsu Brand Identity 2018

Associated creatives

OMSE
OMSEGraphic Design

Tags

bowl of soupsoup bowlsoupred chopstickschopstickschicken souphand holding chopsticksyellow fingernails

Description

This top-down commercial photograph features a bowl of soup with sliced chicken and green vegetables centred against a solid purple background. A hand with yellow-manicured fingernails holds a pair of bright red chopsticks positioned over the bowl. Bold white typography reading POT'SOUP is overlaid across the centre of the image. The lighting is direct, casting sharp shadows downward and creating a clean, graphic aesthetic typical of modern food packaging and brand identity design by OMSE for itsu.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Fast Food

Color

Lemon (20%)
Crimson (30%)

Background

Solid Colour

Context

Advertising Campaign