H&M H&M WOMAN AW25 2025

Description

This vertical fashion editorial image for H&M Woman AW25 features model Rachel Marx walking past a building exterior with architectural stone details and a large glass window reflection. The subject is captured in motion from a low angle, wearing a dark grey oversized blazer over a white top, grey wide-leg denim jeans, and black footwear, while carrying a distinctive snakeskin patterned shoulder bag. The composition utilizes natural outdoor daylight, casting strong directional shadows on the textured stone background. Hair styling by Henrik Haue leaves dark hair blowing across the face during movement.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

House

Context

Lookbook