H&M H&M WOMAN AW25 2025

Description

This close-up portrait from the H&M Woman AW25 campaign features a woman in profile with long dark brown hair gently blowing across her face. She wears a light grey turtleneck layered under a soft knit sweater, complemented by subtle metallic earrings. The lighting is soft and natural, casting gentle shadows that highlight her facial features and the texture of the knitwear. The composition is intimate and relaxed, captured by photographer Alejandro Sonoro with hair styling by Henrik Haue.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign