H&M H&M WOMAN AW25 2025

Description

This profile portrait from the H&M Woman AW25 campaign features model Rachel Marx captured in natural daylight by photographer Alejandro Sonoro, with hair styling by Henrik Haue and casting by Jessica Martinelli. The subject is shown in profile with dark hair blowing softly across her face, wearing a dark grey hooded garment and distinctive faceted geometric earrings. The composition plays with warm natural sunlight casting soft shadows against an architectural background. The image exhibits a clean, commercial editorial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

House

Context

Advertising Campaign