H&M H&M WOMAN AW25 2025

Description

This black and white fashion editorial image for H&M Woman AW25 features a female model posing outdoors against a light-colored wall with strong, directional sunlight casting sharp geometric shadows. She wears a structured dark wool coat with prominent lapels and pockets, accompanied by a matching scarf wrapped around her neck and geometric statement earrings. Her dark hair blows across her face as she lifts one hand to touch her head in a candid, windswept moment. The composition employs a vertical framing style with high contrast lighting, highlighting tactile fabric textures and creating a dramatic graphic silhouette. Photography by Alejandro Sonoro, with hair styling by Henrik Haue, casting by Jessica Martinelli, and modeling by Rachel Marx.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

House

Context

Advertising Campaign