H&M H&M WOMAN AW25 2025

Description

This fashion campaign image for H&M Woman AW25 features model Rachel Marx wearing an oversized light pink button-down shirt with her dark hair swept across her face by the wind. The subject is captured outdoors against a stone architectural background under natural sunlight, highlighting the soft texture of the garment. The portrait was photographed by Alejandro Sonoro with hair styling by Henrik Haue and casting by Jessica Martinelli.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign