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Brand
H&M
ProjectH&M WOMAN AW25
Model in a cream v-neck sweater and matching skirt leaning against a stone building beside a street pole

H&M H&M WOMAN AW25 2025

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Henrik Haue
Henrik HaueHair Stylist
Jessica Martinelli
Jessica MartinelliCasting Director
Rachel Marx
Rachel MarxModel

Tags

woman in cream knit sweatercream knit sweaterknit sweaterwoman in cream outfitcream outfitmodel posing outdoorswoman leaning against wall

Description

This fashion campaign image for H&M Woman AW25 was captured by photographer Alejandro Sonoro, featuring model Rachel Marx. The subject is posed outdoors, leaning against a textured stone building wall beneath bright sunlight with distinct hard shadows. She wears a cream-colored knit v-neck sweater paired with a matching short skirt and tall dark leather boots. Hair styling is handled by Henrik Haue, with casting directed by Jessica Martinelli.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (70%)
Espresso (30%)

Background

Residential Building

Context

Advertising Campaign