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Brand
H&M
ProjectH&M WOMAN AW25
Model in a dark grey coat and white knit v-neck sweater standing on a sunlit street

H&M H&M WOMAN AW25 2025

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Henrik Haue
Henrik HaueHair Stylist
Jessica Martinelli
Jessica MartinelliCasting Director
Rachel Marx
Rachel MarxModel

Tags

woman in dark grey coatdark grey coatgrey coatcoatwhite v-neck sweaterwhite sweaterv-neck sweatersweaterwhite skirtskirtwoman standingyoung woman

Description

This fashion editorial portrait features a model outdoors on a sunlit street for the H&M Woman AW25 campaign, photographed by Alejandro Sonoro. The subject wears an oversized dark grey coat layered over a white V-neck knit sweater and matching skirt, styled with hair by Henrik Haue and casting by Jessica Martinelli. Natural lighting casts strong shadows across the urban background, highlighting the heavy textures of the winter apparel. The composition captures a candid, effortless attitude typical of contemporary commercial fashion imagery.

Style

Editorial, Vertical, Clean, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign