H&M H&M WOMAN AW25 2025

Description

This fashion campaign portrait for H&M WOMAN AW25 features a model captured outdoors against a building exterior. The subject wears a light pink button-down shirt with wide cuffs paired with a dark glossy skirt. Her dark hair blows across her face in motion under natural lighting. Alejandro Sonoro directed the photography, with hair styling by Henrik Haue, casting by Jessica Martinelli, and modeling by Rachel Marx.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign