H&M H&M WOMAN AW25 2025

Description

This fashion portrait from the H&M Woman AW25 campaign features model Rachel Marx posing outdoors with an urban architectural background. She wears a white knitted cardigan with gold buttons layered over a white turtleneck. Natural light illuminates the scene, highlighting her features and textured clothing. The image was photographed by Alejandro Sonoro with hair styling by Henrik Haue and casting by Jessica Martinelli.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign