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Brand
H&M
ProjectH&M WOMAN AW25
Close-up portrait of a woman with long dark hair wearing a burgundy sweater outdoors in bright sunlight.

H&M H&M WOMAN AW25 2025

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Henrik Haue
Henrik HaueHair Stylist
Jessica Martinelli
Jessica MartinelliCasting Director
Rachel Marx
Rachel MarxModel

Tags

woman in burgundy sweaterburgundy sweaterwoman portraitlong dark hairknitted sweater

Description

This portrait for the H&M Woman AW25 campaign features a woman with long dark hair blowing in the wind, wearing a deep burgundy knit sweater. Her eyes are closed as she stands bathed in warm natural sunlight against a textured stone building exterior. The close-up composition highlights the tactile knit texture of the garment and the natural styling. Photography by Alejandro Sonoro, with hair styling by Henrik Haue and casting by Jessica Martinelli.