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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Two women posing against a white background, one in a black leather jacket and brown dress, the other in a cream top and skirt.

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

two women posingtwo womenwoman in black leather jacketblack leather jacketleather jacketbrown maxi dresswoman in cream outfitcream topflowing skirt

Description

This image from the H&M Ethereal Bohemia S/S 2025 campaign features two women posing against a clean white studio backdrop. The woman on the left wears an oversized black leather jacket layered over a sheer dark brown maxi dress with braided hair details. The woman on the right wears a cream-colored embellished tank top paired with a matching flowing skirt featuring a high leg slit. The lighting is bright and even, highlighting the textures of the leather and sheer fabrics. Sam Rock photographed the campaign, which was styled by Kate Phelan.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (40%)
Chocolate (30%)
Cream (30%)

Background

White Seamless

Context

Advertising Campaign