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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Short-haired person wearing a black leather hooded jacket against a plain white background

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

person in black leather jacketblack leather jacketleather jacketshort-haired personperson wearing hooded jackethooded jacket

Description

This portrait from the HM Ethereal Bohemia S/S 2025 campaign features a model with short dark hair gazing towards the camera while wearing a black leather hooded jacket. The subject's arms are crossed, pulling the structured leather garment close against a clean, unbroken white background. The composition employs high-contrast monochrome lighting that accentuates the texture of the smooth leather surface and fabric grain. Photographed by Sam Rock with styling by Kate Phelan.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign