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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Two female models in white attire posing against a plain light background for the H and M Ethereal Bohemia campaign.

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

two female models posingfemale models posingmodels posingtwo female modelswhite garmentswhite shirtlace up shirt

Description

This portrait from the H and M Ethereal Bohemia spring summer 2025 campaign features two female models posing against a neutral backdrop. The subjects wear coordinated white clothing with intricate cut-outs and lace-up details. Captured with clean studio lighting, the composition highlights clean lines and minimalist styling. The overall aesthetic is polished and modern, showcasing contemporary fashion design.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign