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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Two female models posing in cream-colored sheer shirts and light trousers against a clean white seamless studio background.

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

two female models posingfemale models posingmodels posingtwo modelscream sheer shirtcream shirtsheer shirtivory blouseblouselight trouserstrousers

Description

This portrait from the H&M Ethereal Bohemia S/S 2025 campaign features two models styled in complementary cream and ivory garments against a clean white seamless studio background. Photographed by Sam Rock with fashion styling by Kate Phelan, the image highlights sheer textured blouses paired with light-toned trousers. The composition employs soft studio lighting to emphasize the fluid fabrics and relaxed styling of the collection.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Cream (60%)
Beige (40%)

Background

White Seamless

Context

Advertising Campaign