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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Two models standing together against a white background, one in a beige belted jacket and trousers, the other in a black sleeveless dress.

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

two models posingtwo modelsmodels posingwoman in beige jacketbeige jacketwoman in black dressblack dress

Description

This fashion campaign image for the H&M Ethereal Bohemia S/S 2025 project, captured by photographer Sam Rock with styling by Kate Phelan, showcases two models posing against a clean white seamless background. The model on the left wears a structured beige utility jacket with matching trousers, while the model on the right wears a sleek black sleeveless dress paired with gold earrings and rings. The lighting is soft and even, highlighting clean lines and contemporary tailoring. The overall composition balances neutral tones with polished, minimalist art direction.

Style

Editorial, Vertical, Clean, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign