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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Model wearing an oversized black leather jacket with arms raised over head against a plain white background.

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

woman wearing oversized black leather jacketoversized black leather jacketblack leather jacketleather jacketwoman in cream studded topcream studded topwoman with long braidslong braidswoman posing with arms raisedwoman posing

Description

This portrait from the H&M Ethereal Bohemia S/S 2025 campaign features entertainer FKA twigs captured by photographer Sam Rock. The subject wears an oversized black leather jacket with her arms raised overhead, layered over a light cream top embellished with metallic studs and a flowing pale skirt. Long, dark braids cascade down from her hair. The composition is set against a clean, minimal white backdrop with even, studio lighting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Cream (30%)
Beige (20%)

Background

White Seamless

Context

Advertising Campaign