H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Description

Three female models pose together against a clean white backdrop for the H&M Ethereal Bohemia S/S 2025 campaign, photographed by Sam Rock with styling by Kate Phelan. The central model wears a cream button-down top under a light yellow jacket paired with a white laced skirt, while the model to the left wears a brown leather dress with amber tinted sunglasses, and the model to the right wears a black jacket over a white lace-hem skirt. The lighting is bright and even, highlighting the textures of leather, lace, and layered garments in a minimalist studio setting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign, Lookbook