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Brand
H&M
ProjectH&M Ethereal Bohemia S/S 2025 Campaign
Two models posing against a white background, one wearing a black leather jacket and white shorts, the other in an embellished jacket.

H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Albert Moya
Albert MoyaDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Helena Balladino
Helena BalladinoCasting Director
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Caroline Polachek
Caroline PolachekEntertainer
FKA twigs
FKA twigsEntertainer
Ibeyi
IbeyiEntertainer
Tyla
TylaEntertainer
Angelina Kendall
Angelina KendallModel
Jazzelle
JazzelleModel
Lennon Sorrenti
Lennon SorrentiModel
Mia Armstrong
Mia ArmstrongModel
Selena Forrest
Selena ForrestModel
Sihana Shalaj
Sihana ShalajModel
Stella Jones
Stella JonesModel
Stevie Sims
Stevie SimsModel
Wali
WaliModel
Gray Sorrenti
Gray SorrentiSelf

Tags

two models posingtwo modelsmodels posingblack leather jacketleather jacketblack jacketembellished jacketcream jacketstudded jacketwhite shortswhite trousers

Description

This fashion editorial image from the H&M Ethereal Bohemia S/S 2025 campaign features two models posing against a minimalist white background. The model on the left wears an oversized black leather jacket paired with white shorts, while the model on the right wears a cream-colored embellished jacket with metallic studs over a ruffled white blouse and white trousers. The studio lighting highlights the textures of the leather and studded garments with crisp definition. Photographed by Sam Rock with styling by Kate Phelan.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (30%)
Pure White (50%)
Beige (20%)

Background

White Seamless

Context

Advertising Campaign