Description

This fashion campaign image for the H&M Ethereal Bohemia S/S 2025 collection was photographed by Sam Rock with fashion styling by Kate Phelan. Two female models pose closely together against a clean white seamless background, wearing cream-colored button-down shirts and a white skirt detailed with metal grommet lacing and a chunky belt. The model on the left wears a long pendant necklace over her unbuttoned shirt, while the model on the right wears a ruffled tunic dress. The lighting is bright and clean, emphasizing the neutral tones and textures of the apparel.