Brand
H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025
Associated creatives
Eliana MasgalosDesigner
Sam RockPhotographer
Albert MoyaDirector
Kate PhelanFashion Editor/Stylist
Helena BalladinoCasting Director
Piergiorgio Del MoroCasting Director
Caroline PolachekEntertainer
FKA twigsEntertainer
IbeyiEntertainer
TylaEntertainer
Angelina KendallModel
JazzelleModel
Lennon SorrentiModel
Mia ArmstrongModel
Selena ForrestModel
Sihana ShalajModel
Stella JonesModel
Stevie SimsModel
WaliModel
Gray SorrentiSelf
Tags
Description
This fashion campaign image for the H&M Ethereal Bohemia S/S 2025 collection was photographed by Sam Rock with fashion styling by Kate Phelan. Two female models pose closely together against a clean white seamless background, wearing cream-colored button-down shirts and a white skirt detailed with metal grommet lacing and a chunky belt. The model on the left wears a long pendant necklace over her unbuttoned shirt, while the model on the right wears a ruffled tunic dress. The lighting is bright and clean, emphasizing the neutral tones and textures of the apparel.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Cream (70%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign