Brand
H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025
Associated creatives
Eliana MasgalosDesigner
Sam RockPhotographer
Albert MoyaDirector
Kate PhelanFashion Editor/Stylist
Helena BalladinoCasting Director
Piergiorgio Del MoroCasting Director
Caroline PolachekEntertainer
FKA twigsEntertainer
IbeyiEntertainer
TylaEntertainer
Angelina KendallModel
JazzelleModel
Lennon SorrentiModel
Mia ArmstrongModel
Selena ForrestModel
Sihana ShalajModel
Stella JonesModel
Stevie SimsModel
WaliModel
Gray SorrentiSelf
Tags
Description
This image from the H&M Ethereal Bohemia S/S 2025 campaign, photographed by Sam Rock with fashion styling by Kate Phelan, presents two models against a clean white studio background. The model on the left wears a long textured peach dress with a side slit and holds a large brown leather shoulder bag. The model on the right wears a brown suede jacket over a matching dress paired with black knee-high boots and dark sunglasses. The lighting is bright and even, highlighting the textures of the garments and accessories in a minimalist commercial framing.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Camel (50%)
Jet Black (30%)
Background
White Seamless
Context
Advertising Campaign