Brand
H&M H&M Ethereal Bohemia S/S 2025 Campaign 2025
Associated creatives
Eliana MasgalosDesigner
Sam RockPhotographer
Albert MoyaDirector
Kate PhelanFashion Editor/Stylist
Helena BalladinoCasting Director
Piergiorgio Del MoroCasting Director
Caroline PolachekEntertainer
FKA twigsEntertainer
IbeyiEntertainer
TylaEntertainer
Angelina KendallModel
JazzelleModel
Lennon SorrentiModel
Mia ArmstrongModel
Selena ForrestModel
Sihana ShalajModel
Stella JonesModel
Stevie SimsModel
WaliModel
Gray SorrentiSelf
Tags
Description
This monochrome fashion portrait from the H&M Ethereal Bohemia S/S 2025 campaign, photographed by Sam Rock, features two female models posing against a neutral grey studio background. The model on the left wears a white sleeveless top and matching shorts, styled with layered necklaces and voluminous dark hair pulled back. The model on the right wears a white button-down shirt and trousers with her hair styled in high braids and buns. The lighting is soft and directional, accentuating the clean textures of the clothing and creating strong tonal contrast throughout the frame.
Style
Editorial, Vertical, Commercial, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (60%)
Jet Black (40%)
Background
Grey Seamless
Context
Advertising Campaign