H&M Atelier S/S 25 Campaign 2025

Description

This portrait for the H&M Atelier S/S 25 campaign features a male model standing centrally within a studio setting. He wears a textured crimson red ribbed knit polo sweater paired with dark leather trousers and brown boots. The background combines a clean white seamless vertical panel flanked by exposed white painted brick walls. The lighting is soft and even, highlighting the tactile qualities of the garments and creating a balanced composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign, Lookbook