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Brand
H&M
ProjectAtelier S/S 25 Campaign
High-angle view of a male model in a grey suit and pink shirt standing in a tailoring studio with blurred figures moving.

H&M Atelier S/S 25 Campaign 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Daniel Archer
Daniel ArcherPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Mohammed Abubakar
Mohammed AbubakarModel
Timo Pan
Timo PanModel

Tags

man in grey suitgrey suitsuitpink shirtshirtmale modelmodel

Description

Captured from a high angle, this editorial image for the H&M Atelier SS25 campaign by H&M features a male model standing centrally in a tailoring workshop. He wears a relaxed-fit grey suit over a vibrant pink shirt, posing calmly amidst a creative workspace filled with sewing tables, sketch boards, and dressmaker's dummies. In the foreground and background, blurred figures caught in motion create a dynamic sense of activity. The lighting is bright and natural, accentuating the concrete flooring and industrial studio environment.