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Brand
H&M
ProjectAtelier S/S 25 Campaign
A male model wearing a dark long coat and button-down shirt stands in a minimalist white studio setting.

H&M Atelier S/S 25 Campaign 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Daniel Archer
Daniel ArcherPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Mohammed Abubakar
Mohammed AbubakarModel
Timo Pan
Timo PanModel

Tags

man in dark coatman wearing coatdark coatman in shirtmale model

Description

This portrait for the H&M Atelier S/S 25 Campaign features a male model standing directly facing the camera in a minimalist studio environment. He wears a dark, structured long coat over a light-colored button-down shirt. The lighting is soft and even, highlighting the clean lines and tailored details of the apparel. Captured by photographer Daniel Archer with creative direction by Marcus Söder, the image conveys a polished aesthetic.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (70%)
Off-White (30%)

Background

White Seamless

Context

Advertising Campaign