H&M Atelier S/S 25 Campaign 2025

Description

This portrait from the H&M Atelier S/S 25 Campaign features a male model photographed by Daniel Archer, with creative direction by Marcus Söder and hair styling by Matt Mulhall. The model stands full-length in a studio setting, wearing a fitted black sleeveless henley tank top and relaxed blue denim jeans secured with a patterned belt. He wears brown boots and a thin necklace, maintaining a neutral expression with his hand in his pocket. The composition is vertical, framed against a clean central white panel backed by an exposed white brick wall and polished concrete floor.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign