H&M Atelier S/S 25 Campaign 2025

Description

This fashion campaign portrait for the H&M Atelier S/S 25 project features a male model standing in a studio environment. The subject wears a relaxed-fit cream knit polo shirt paired with pleated grey trousers and dark footwear, accented by a dark string necklace. The background features a textured white wall, a white table with stacked rolls of fabric, and a dressmaker's mannequin on a stand. The image was photographed by Daniel Archer with creative direction by Marcus Söder, hair styling by Matt Mulhall, and modeling by Mohammed Abubakar and Timo Pan.

Style

Editorial, Vertical, Warm, Clean

Industries

High Street Fashion

Color

Background

Showroom

Context

Advertising Campaign