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Brand
H&M
ProjectAtelier S/S 25 Campaign

H&M Atelier S/S 25 Campaign 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Daniel Archer
Daniel ArcherPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Mohammed Abubakar
Mohammed AbubakarModel
Timo Pan
Timo PanModel

Tags

fashion campaign videocampaign videofashion videomodel fittingbehind the scenes video

Description

This behind the scenes video captures fittings and preparations for the H&M Atelier S/S 25 campaign. Models and stylists work collaboratively in a bright, minimalist studio environment surrounded by clothing racks and tailoring tools. The footage highlights craftsmanship, garment details, and the intricate process of styling high-end apparel collections.