H&M Atelier S/S 25 Campaign 2025

Description

This portrait for the H&M Atelier S/S 25 campaign, photographed by Daniel Archer with creative direction by Marcus Söder, features model Timo Pan. The subject is captured in a close-up framing against a neutral studio backdrop. He wears a black ribbed sleeveless top detailed with metallic snap buttons along the front placket and a thin cord necklace. The lighting is soft and directional, highlighting the textures of the apparel and the clean composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign