H&M Atelier S/S 25 Campaign 2025

Description

This fashion editorial image features a male model photographed by Daniel Archer for the H&M Atelier S/S 25 campaign, with creative direction by Marcus Söder and hair styling by Matt Mulhall. The model stands against a neutral off-white seamless backdrop wearing a fitted black button-front tank top, light blue denim jeans, and a textured animal-print belt. He wears a simple dark cord necklace and a silver ring, posing with one hand casually tucked into his front pocket. The lighting is soft and even, highlighting the clean textures of the garments and the relaxed yet structured composition of the shot.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook