Brand
ProjectAtelier S/S 25 Campaign
H&M Atelier S/S 25 Campaign 2025
Associated creatives
Tags
Description
This fashion editorial image for the H&M Atelier S/S 25 Campaign features a male model standing centrally against a clean white studio backdrop flanked by distressed brick walls. The subject wears a fitted white long-sleeve henley shirt paired with pleated grey trousers, secured with a patterned belt, and brown shoes. The composition is vertically oriented with soft, neutral lighting that accentuates the textured fabrics and minimalist setting. Creative direction by Marcus Söder and photography by Daniel Archer.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Pure White (50%)
Medium Grey (50%)
Background
White Seamless
Context
Advertising Campaign, Lookbook