H&M Atelier S/S 25 Campaign 2025

Description

This fashion editorial image from the H&M Atelier S/S 25 campaign features a male model standing in a studio setting. He wears a dark tailored coat over a white shirt and light wash blue jeans, complemented by brown shoes, and holds a large brown suede bag. The background shows a white brick wall feature and a dressmaker's mannequin on a stand. The lighting is soft and even, highlighting the textures of the garments and accessories. Photography by Daniel Archer, with creative direction by Marcus Söder and hair styling by Matt Mulhall.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Showroom

Context

Advertising Campaign